The Goal
Beiersdorf (a multinational company known for personal-care products) wanted to test and improve their abilities to find new solutions for the major challenges that arise in their legal department.
To embed an innovative mindset among employees, empower them to independently engage in creative co-creation processes and make them feel comfortable to face upcoming challenges, we were asked to initiate a cross-site in house legal design challenge.
In three teams, international volunteers of the Legal department worked on three relevant topics:
Team 1 – Privacy Policy
Team 2 – Scope of Legal Affairs
Team 3 – Knowledge Sharing
The Benefits
organisational mindset change
training on the job – applying Legal Design to relevant Use Cases
collaboration with colleagues worldwide
self-directed project management
tailor-made coaching-sessions
The Approach
3
Teams
3
Challenges
3
Months
5
Workshops
9
Coachings
Team 1
Privacy Policy
The Challenge
How should the privacy policy be designed to make it understandable for consumers and business colleagues?
The Process
The research revealed Pain Points and Key Needs of the stakeholders
Existing policy is too long and complex
Frustrating and overwhelming
Difficulty of applying the policy to a concrete situation
Easier language
Orientation
Visualisation and examples
The Outcome
Key Insights: The Stakeholders need quicker and easier accessible information on data protection.
The team created a digital database platform with Chatbot-support and FAQ that provides explanations and gives clear instructions.
With short and easy language it enables all employees to navigate through the essentials of privacy policy.
Conclusion from the team:
„We are thankful for the opportunity to grow as a team by thinking outside the legal box and bringing things to life with creativity.“
Team 2
Scope of Legal Affairs
The Challenge
How can the responsibilities and task distribution be visualized and promoted so that the business units understand when and why the legal department is responsible and needs to be involved?
The Process
The research revealed Pain Points and Key Needs of the stakeholders
Difficulties to understand the Legal department’s processes
Stress & inefficient procedures
safety belt mentality
Quick & hands-on solutions
Real life examples
Speaking the same language
The Outcome
The team created an interactive online navigator. It helps getting quick responses on FAQ, provides direct communication from the legal department for open exchange and links to all resources needed.
Conclusion from the team:
“Communication, visibility and more simplistic processes are the key.”
Team 3
Knowledge Sharing
The Challenge
How can the expert knowledge of the Beiersdorf legal community be made globally accessible and shared?
The Process
The research revealed Pain Points and Key Needs of the stakeholders
Lack of time
No dedicated tool
Information overload
Lack of structure and orientation
Quick & hands-on solutions
Real life examples
Speaking the same language
The Outcome
The team worked out a guidance plan and a communication concept and set up a user-friendly communication platform.
It combines a community chat tool for general legal questions with a database where important topics are highlighted in a standardized way and feedback loops are visible to follow the workflow of knowledge creation.
This idea was topped with a campaign to celebrate exchange, keep the sharing fluid and make cultural change possible.
Conclusion from the team:
„To just start (in small steps) is better to not start at all“
